Built by Operators.
Obsessed with Outcomes.
Coaches, builders, and problem solvers who show up at the desk—not just the boardroom. We listen hard, fix friction, and stay until the lift sticks: faster closes, cleaner files, stronger penetration.
We’re dealer-first to the core. Expect straight talk, fast follow-through, and practical systems your team will actually use. Profit with integrity, speed without the slop.
The People Who Care—and Perform.
Chad Staples
President
Chad Staples brings almost two decades of automotive and F&I experience—six years in retail and nine+ building and leading on the administrator/agency side.
He specializes in dealer processes, income-development training, recruiting, reinsurance (all levels), and customizing F&I product menus to fit a store’s lender mix and customers.
Chad has collaborated with 500+ rooftops, giving him hard-earned instincts for what raises PVR and what just burns time.
He’s unapologetically dealer-first. If a process slows delivery, if fees don’t serve the store, or if “best practice” reads like corporate theater—he cuts it.
Chad shows up at the desk, not the boardroom: coaching live, tightening disclosures and documentation, and installing talk tracks your team will actually use on a Saturday.
He measures success by outcomes—cleaner files, faster closes, stronger penetration, smarter reinsurance—and he sticks around until the work is right.
Because caring isn’t a slogan; it’s how he operates.
Ryan Hackett
Claims Director
Ryan Hackett brings the rare combination of hands-on technician expertise (10+ years) and warranty administration leadership (13+ years). After years under the hood, he moved into the claims engine room—running the department and mastering everything from diagnostic validation and severity control to parts sourcing during tough supply windows. His teams are known for clear communication, fair calls, and on-time execution that protects CSI and keeps bays productive.
Ryan’s philosophy is simple: do what’s right for the customer and the dealer—fast, documented, and defensible. He streamlines claims so approvals are quick, repairs don’t stall, and dollars go where they matter. When friction shows up—conflicting diagnoses, parts delays, or vendor noise—Ryan cuts through it with data, discipline, and respect for the people doing the work. Dealer-first, guest-focused, built to last.
Shawn Mikesh
Executive Sales Director
Shawn Mikesh is a Regional Sales Director with a 360° view of the business: over a decade in retail (rising from Finance Director to General Manager) and a high-impact run at a major automotive administration company. He speaks GM, F&I, and underwriter—fluently. Shawn’s toolbox includes F&I income development, reinsurance analysis, business development, and hands-on account management that keeps stores supported long after the handshake.
Armed with a B.A. in Criminology from the University of Minnesota Duluth, Shawn brings investigative rigor to messy problems and a bias for clean, defensible solutions. His reputation is built on work ethic, character, and real relationships—the kind that survive month-end. Expect straight talk, fast follow-through, and a dealer-first plan that raises PVR without adding drag.Email — LinkedIn — Facebook
Christian Guy
Sales Director
Christian brings a relationship-driven, results-obsessed approach to sales leadership. They start by listening—what the store actually needs, where profit is leaking, and what’s slowing the desk—and then builds a plan that the team can run on a Saturday.
What clients count on:
Dealer-first mindset: your goals, your cadence, your scoreboard.
Clear plans: training, menu alignment, and compliance rhythms that stick.
Follow-through: quick responses, proactive updates, and accountability until the lift shows up.
Whether the mission is income development, cleaner documentation, chargeback reduction, or aligning reinsurance with long-term growth, Christian delivers with empathy, rigor, and a bias for action—so your people feel supported and your numbers move.
Alex Oregel
Bay Area Sales Director
Alex Oregel is the Bay Area Sales Director trusted by dealers who want speed without slop. He starts by listening—where profit is leaking, where files get messy, and what’s slowing the desk—and builds an operator-ready plan: menu discipline, objection control, clean disclosures, and a coaching cadence that sticks. Alex collaborates across teams to align Supercharged F&I™, optimize the product mix, and connect strategy to results—higher PVR, fewer chargebacks, faster funding.
Known for dealer-first care and relentless follow-through, Alex keeps communication tight, pushes projects across the finish line, and stays until the lift shows up.
kenny simon
Regional Sales Director
Kenny Simon brings more than a decade of experience in automotive finance, leadership, and sales performance to his role as Regional Sales Director at Elevation Dealer Services. Based in California, Kenny partners closely with dealers to drive profitability, strengthen F&I processes, and build long-term wealth strategies through reinsurance and innovative product solutions.
Before joining Elevation, Kenny served as Finance Manager at Camping World, where he was responsible for structuring deals and delivering consistent revenue growth across a high-volume operation. He also held the role of Director of Finance at Courtesy Automotive Center, where he led the finance team in improving compliance, customer satisfaction, and PVR performance.
Kenny’s career includes more than five years as an F&I Manager with Lithia Motors, where he was recognized as a Top 20 F&I Manager nationally. Earlier in his career, he worked as a Direct Sales Specialist with GreatCall, achieving recognition as a Top Sales Performer, and began in retail management with AutoZone.
Known for his ability to build strong relationships, coach teams, and deliver results in both retail and agency settings, Kenny is committed to helping dealers adapt, innovate, and grow in an evolving marketplace.
Chad cicon
Sales Director
Before joining Elevation, Chad built an impressive career in dealership management, serving as General Manager at Ken Garff Hyundai of Surprise and spending over 18 years with Earnhardt Auto Centers in Arizona. At Earnhardt, he led Rodeo Kia for more than 17 years as General Manager, while also shaping the sales organization as a Sales Manager across multiple rooftops. His career began at Arrowhead Honda, where he served as New Car Director for 10 years, setting the foundation for his deep understanding of both front-end operations and customer experience.
Known for his ability to build high-performance teams, maximize PVR, and create lasting dealer-customer relationships, Chad now leverages his retail expertise to help dealerships in Ohio and across the Midwest unlock sustainable growth through Elevation Dealer Services.
rob smith
Sales Director
Rob Smith serves as Sales Director for Elevation Dealer Services in Nebraska, bringing over two decades of diverse automotive and financial services expertise. His career has spanned retail dealership management, national account development, and financial services leadership—equipping him with a deep understanding of dealer operations and strategic growth.
Rob spent the last seven years with GM Financial as an Account Development Manager, where he partnered with dealers to expand market share, strengthen portfolios, and drive customer success. Prior to that, he spent seven years with Ally Financial in Dealer Products & Services, leading new product rollouts, building strategic partnerships, and executing sales strategies across multiple markets.
His foundation in the retail automotive space includes leadership roles as General Sales Manager at Horne Automotive, Business Manager with Performance Auto Group, and finance leadership at Markel BMW and Husker Auto Group. Across these positions, Rob honed his ability to maximize F&I performance, elevate customer experience, and train high-performing sales teams.
With a reputation for building strong relationships, solving complex business challenges, and delivering measurable results, Rob now leverages his experience to help dealers in Nebraska and across the Midwest unlock new profitability, compliance, and reinsurance opportunities through Elevation Dealer Services.
Ashlie Moore
Executive Support & Marketing
Ashlie Moore is the force multiplier behind the executive team—blending executive support with hands-on marketing to keep strategy moving and details airtight. She manages calendars and priorities, preps meetings and follow-ups, builds clean decks, coordinates content and social posts, wrangles vendors, and ensures every deliverable lands on time, on brand, and buttoned-up.
Known for:
Operational clarity: agendas, notes, next steps, and ownership—no loose ends.
Brand safety & speed: quick turn content that reads clean and looks right.
Follow-through: proactive updates, gentle pushes, and done-done execution.
Ashlie’s goal is simple: remove friction for leadership and amplify the brand, so the team can move faster, communicate better, and win the month.
Thank you for the opportunity to win your business.
Over the past two decades I've helped many dealers grow and improve their F&I offerings and bottom line.
With a solid record of profit growth, excellence in training and continued education, my team and I are here to serve you and your business.
Let Elevation Dealer Services help you grow today !
Chad Staples, President