Built by Operators.
Obsessed with Outcomes.
Coaches, builders, and problem solvers who show up at the desk—not just the boardroom. We listen hard, fix friction, and stay until the lift sticks: faster closes, cleaner files, stronger penetration.
We’re dealer-first to the core. Expect straight talk, fast follow-through, and practical systems your team will actually use. Profit with integrity, speed without the slop.
The People Who Care—and Perform.
Chad Staples
President
Chad Staples brings almost two decades of automotive and F&I experience—six years in retail and nine+ building and leading on the administrator/agency side.
He specializes in dealer processes, income-development training, recruiting, reinsurance (all levels), and customizing F&I product menus to fit a store’s lender mix and customers.
Chad has collaborated with 500+ rooftops, giving him hard-earned instincts for what raises PVR and what just burns time.
He’s unapologetically dealer-first. If a process slows delivery, if fees don’t serve the store, or if “best practice” reads like corporate theater—he cuts it.
Chad shows up at the desk, not the boardroom: coaching live, tightening disclosures and documentation, and installing talk tracks your team will actually use on a Saturday.
He measures success by outcomes—cleaner files, faster closes, stronger penetration, smarter reinsurance—and he sticks around until the work is right.
Because caring isn’t a slogan; it’s how he operates.
Pete LeE
Vice President, Operations & Strategy
Pete Lee brings 24 years of automotive vehicle-service-contract administration experience — building programs, scaling operations, and helping major organizations grow from promising to powerhouse.
He has led the development of OEM-aligned programs with warranty administrators, ensuring products and processes support both the manufacturer’s expectations and the dealer’s profitability.
Pete has run and scaled large companies, aligning systems, people, and performance benchmarks so strategies don’t just sound great — they work in the field where dealers live and sell.
He works deeply in dealer acquisition lending and deal-structure strategy, crafting frameworks that give groups the financial flexibility to grow and the operational discipline to sustain it.
He is relentlessly focused on dealer outcomes: improving customer experience, tightening cash flow, and strengthening profitability.
Pete eliminates bottlenecks, simplifies complexity, and champions collaboration across every function that touches the dealer and their customers.
Because operational excellence isn’t a department — it’s a discipline. And when you get it right, everything else gets easier..
Ryan Hackett
Claims Director
Ryan Hackett brings the rare combination of hands-on technician expertise (10+ years) and warranty administration leadership (13+ years). After years under the hood, he moved into the claims engine room—running the department and mastering everything from diagnostic validation and severity control to parts sourcing during tough supply windows. His teams are known for clear communication, fair calls, and on-time execution that protects CSI and keeps bays productive.
Ryan’s philosophy is simple: do what’s right for the customer and the dealer—fast, documented, and defensible. He streamlines claims so approvals are quick, repairs don’t stall, and dollars go where they matter. When friction shows up—conflicting diagnoses, parts delays, or vendor noise—Ryan cuts through it with data, discipline, and respect for the people doing the work. Dealer-first, guest-focused, built to last.
rob smith
Sales Director
Rob Smith serves as Sales Director for Elevation Dealer Services in Nebraska, bringing over two decades of diverse automotive and financial services expertise. His career has spanned retail dealership management, national account development, and financial services leadership—equipping him with a deep understanding of dealer operations and strategic growth.
Rob spent the last seven years with GM Financial as an Account Development Manager, where he partnered with dealers to expand market share, strengthen portfolios, and drive customer success. Prior to that, he spent seven years with Ally Financial in Dealer Products & Services, leading new product rollouts, building strategic partnerships, and executing sales strategies across multiple markets.
His foundation in the retail automotive space includes leadership roles as General Sales Manager at Horne Automotive, Business Manager with Performance Auto Group, and finance leadership at Markel BMW and Husker Auto Group. Across these positions, Rob honed his ability to maximize F&I performance, elevate customer experience, and train high-performing sales teams.
With a reputation for building strong relationships, solving complex business challenges, and delivering measurable results, Rob now leverages his experience to help dealers in Nebraska and across the Midwest unlock new profitability, compliance, and reinsurance opportunities through Elevation Dealer Services.
Boris Rozanov
Regional Sales Director
Boris Rozanov brings over 10 years of automotive F&I retail experience — helping dealerships sharpen their finance processes, elevate the customer experience, and unlock higher profitability through smart product presentation and deal structure.
He grew his career inside the dealership, working the desk, earning trust with customers, and refining the financial strategies that drive PVR, penetration, and compliance every single day.
Boris understands lender relations, credit-profile navigation, and how to structure a deal that works for the buyer and the store — without slowing delivery or adding friction to the sales process.
He partners closely with dealer groups to develop their F&I teams: tightening talk tracks, maximizing menu effectiveness, and coaching live in the moments that matter.
Whether building a better payment path, identifying income opportunities, or simplifying documentation — Boris is obsessed with practical improvements that turn great intentions into measurable gains.
Because F&I excellence isn’t theory — it’s execution. And when your team gets it right, customers feel confident, deals close faster, and the store wins more often.
Ashlie Moore
Executive Support & Marketing
Ashlie Moore is the force multiplier behind the executive team—blending executive support with hands-on marketing to keep strategy moving and details airtight. She manages calendars and priorities, preps meetings and follow-ups, builds clean decks, coordinates content and social posts, wrangles vendors, and ensures every deliverable lands on time, on brand, and buttoned-up.
Known for:
Operational clarity: agendas, notes, next steps, and ownership—no loose ends.
Brand safety & speed: quick turn content that reads clean and looks right.
Follow-through: proactive updates, gentle pushes, and done-done execution.
Ashlie’s goal is simple: remove friction for leadership and amplify the brand, so the team can move faster, communicate better, and win the month.
Thank you for the opportunity to win your business.
Over the past two decades I've helped many dealers grow and improve their F&I offerings and bottom line.
With a solid record of profit growth, excellence in training and continued education, my team and I are here to serve you and your business.
Let Elevation Dealer Services help you grow today !
Chad Staples, President